Formula Fashion

SPIELBERG, AUSTRIA – JULY 04: (L‑R) CEO RB Leip­zig Oli­ver Mintzlaff and CEO AlphaT­au­ri Ahmet Mer­can attend the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: A model walks the run­way during the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: Tho­re Schoe­ler­mann and his wife Jana Schoe­ler­mann attend the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: Dri­vers Pierre Gas­ly (L) and Daniil Kvyat of F1 Team Scu­de­ria AlphaT­au­ri pose with their hel­mets during the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: (L‑R) Tan­ja Guend­ling, VP AlphaT­au­ri, CEO AlphaT­au­ri Ahmet Mer­can and Mik Yong, Head of Design AlphaT­au­ri pose with models during the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: Valen­ti­na Geor­gia Pego­rer attends the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: A model walks the run­way during the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: A model walks the run­way during the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: (L‑R) Igna­zio Moser, Tan­ja Guend­ling, Head of Retail & Depu­ty Head of Glo­bal Con­su­mer Pro­ducts Red Bull & AlphaT­au­ri and Gio­van­ni Masie­ro attend the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)

SPIELBERG, AUSTRIA – JULY 04: (L‑R) Andre­as Mur­ku­dis, Tan­ja Guend­ling, VP AlphaT­au­ri and CEO AlphaT­au­ri Ahmet Mer­can attend the AlphaT­au­ri Coll­ec­tion Pre­view Spring/Summer 2021 at Schön­berg­hof on July 04, 2020 in Spiel­berg, Aus­tria. AlphaT­au­ri laun­ches the spring / sum­mer 2021 coll­ec­tion along­side the start of the For­mu­la 1 sea­son in Aus­tria. AlphaT­au­ri, Red Bull's inde­pen­dent pre­mi­um fashion brand, pre­sen­ted high­lights from the new spring / sum­mer 2021 women's and men's coll­ec­tion to a small, sel­ect group of retail­ers and fashion media. (Pho­to by Andre­as Rentz/Getty Images for AlphaT­au­ri)