1948 lud Maria Bogner zur Modenschau ins Hofbräuhaus, damals, drei Jahre nach dem Krieg mit einem Catwalk aus zusammengeschobenen Biertischen. 75 Jahre später feierte Bogner die Frau des Firmengründers an gleicher Stelle. Unter den Gästen u.a. Lothar Matthäus, Schauspieler Jimi Blue Ochsenknecht, Rennfahrerin Laura-Marie Geissler, Moderator Alexander Mazza sowie ehemalige Ski-Athleten wie Markus Wasmeier und Bernhard Russi, dazu zahlreiche Kunden, Presse und Influencer.
MUNICH, GERMANY – JANUARY 19: Skier Markus Wasmeier and soccer world champion Lothar Matthäus during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Mitsou Jung during the fashion show ãBOGNER CELEBRATES MARIA 23Ò presenting the new Fall/Winter collection 2023/2024 in tribute to Maria BognerÕs first collection and fashion show in 1948 at Hofbruhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Jimi Blue Ochsenknecht and his girlfriend Laura Marie Geissler during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Barbara Holzer (Director Design) and CEO Gerrit Schneider with models during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Sven Kühnle, Markus Wasmeier and Benedikt Mayr during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Alexander Mazza and CEO Gerrit Schneider during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Birgitt Wolff and Harold Faltermeyer during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: DJ Schlindwein during the fashion show ãBOGNER CELEBRATES MARIA 23Ò presenting the new Fall/Winter collection 2023/2024 in tribute to Maria BognerÕs first collection and fashion show in 1948 at Hofbruhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Nina Suess during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Models during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Simon Lohmeyer during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Soccer World Champion Lothar Matthäus during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Skier Frank Wörndl and Markus Wasmeier during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Peyman Amin and his girlfriend Sandra Apfelbeck during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Annette Weber during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
MUNICH, GERMANY – JANUARY 19: Models during the fashion show „BOGNER CELEBRATES MARIA 23“ presenting the new Fall/Winter collection 2023/2024 in tribute to Maria Bogner’s first collection and fashion show in 1948 at Hofbräuhaus, on January 19, 2023 in Munich, Germany. (Photo by G. Schober/Getty Images/PR for Bogner)
Fotos u.a. Gisela Schober/Gettys