Driven by a deep passion for creativity and high-quality products, HOLY FASHION GROUP's success story started with their foundation of Strellson. Today, their three brands Strellson. Joop! and windsor. are available in 50 countries worldwide.
The foundational ethics of passion and creativity are exactly what unites HOLY FASHION GROUP's employees today. Being family-owned till today, the company puts emphasis on personal closeness and flat hierarchies. Through numerous activites, employees and management have developed a common vision, which made them countinously increase the success of Strellson, Joop! and windsor.
Diversity and equal opportunities are a natural part of an open, value-oriented corporate culture. Regardless of nationality, gender, religious or political beliefs, sexual orientation, age or possible disabilities, employees can fully contribute and realise their potential - while being located on then lovely Swiss side of Lake Constance.
By means of a sustainable human resources policy, the HOLY FASHION GROUP succeeds in reconciling both, the profitability of the company and their employees' private interests, in the best way possible. Their focus on cooperation based on trust and communication allows flexibility for self-organisation. In 2017, the group was the first Swiss fashion company to get the "Family AND Work" award.
As a matter of course, HOLY FASHION GROUP - as an international fashion and lifestyle company - assumes responsibility towards its employees, the environment and society. In order to meet the continuously increasing sustainability demands as well as the discussion about the Corporate Responsibility Initiative and the Supply Chain Act in the future, all of their brands rely on a variety of textile standards: Since April 2020, it has been a proud member of the BCI (Better Cotton Initiative). Since December 2020 it is officially GOTS (Global Organic Textile Standard), GRS (Global Recycled Standard), RWS (Responsible Wool Standard) and RDS (Responsible Down Standard) certified.
Since 2008, HOLY FASHION GROUP has underlined its commitment to social production conditions through its amfori BSCI membership. The latter shows their engagement in transparent and improved working conditions in production facilities. In order to make all sustainability activities in the areas of social, labor and environment measurable and comparable, the HOLY FASHION GROUP joined the Higg Index in June 2021. Progress is documented and published annually via the Higg Index.
Since January 2021, the HOLY FASHION GROUP has been using only electricity from renewable sources with the EKOenergie label for all stores. At its headquarters in Kreuzlingen, HOLY FASHION GROUP also relies on renewable energies and will therefore switch its power supply to 100% hydropower from 2022. Since 2020, the company's own production site in Portugal has been powered by solar energy, thus significantly reducing CO² emissions.